The town of Rocky Mountain House, along with its partners, kicked off its first annual #RockyOnline Festival Nov. 24.
“There is no question, 2020 has forced many in our business community across the region, to innovate and manage some pretty unique situations,” said Jeff Hartling, Rocky’s Economic Development officer.
“The town, along with our colleagues within the chamber and across our local business community have been watching the trends to see how our entrepreneurs, producers and creators are going to be successful through this year and going forward,” added Hartling.
The #RockyOnline Festival capitalizes on trends of increased screen time and increased e-commerce sales by empowering Rocky Mountain House entrepreneurs, producers and creators with digital media education and promotion allowing them to harness the changing landscape of e-commerce.
“Rocky Mountain House has a diverse selection of businesses within the community,” said Michelle Meatheringham, Rocky Chamber’s Administrative Executive/Community Liaison.
“One of the questions we hear from our members is ‘how can we build our business online?’ This is an opportunity for businesses to learn how digital media can compliment their current business model, building awareness and growing businesses.”
Launching Nov. 24 and running through Dec. 15, those who shop local across this community are invited to “tune in” to a series of Facebook LIVE events, hosted by RMH’s business community on their Facebook pages. The collection of Facebook lives include virtual tours and the ability to “go behind the scenes” at some of the regional offerings.
The town partnered with Travel Alberta, Repsol, FestivalSeekers.com and Rocky Chamber’s “Rocky’s Passport to Christmas” making this unique experience a reality.